{"title":"The Strengthening Collection","description":"","products":[{"product_id":"1-the-strengthening-serum","title":"#1 The Strengthening Serum","description":"\u003cp\u003e\u003cstrong\u003eThe Strengthening Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResilience. Intuition. Limitless Potential. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe beauty of resilience—captured.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis sophisticated, skin-comforting serum intuitively nurtures skin resilience to enhance skin calmness and clarity day by day. The beginning of daytime radiance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Promise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCultivates skin calmness by soothing the appearance of irritation\u003c\/li\u003e\n\u003cli\u003eStrengthens skin barrier function\u003c\/li\u003e\n\u003cli\u003eAugments natural moisture levels\u003c\/li\u003e\n\u003cli\u003eRebalances skin tone and improves clarity\u003c\/li\u003e\n\u003cli\u003eAmplifies natural luminosity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Ritual\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSmooth gently over face, neck, décolletage and backs of hands each morning. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFollow with your RATIONALE Essential Six formulations for day. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Research\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe skin has its own immune system, with specialised tissues and cells playing a vital role in preventing environmental damage, allergy and disease.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe concept of skin immunity and beauty are exquisitely linked, with a healthy, resilient skin reflected in a clear and even complexion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe vital processes of cell-to-cell communication and skin barrier function are supported by B-group vitamins and the phospholipid-protein structures of skin’s outermost layer, the Stratum Corneum.\u003c\/p\u003e\n\u003cp\u003e15mL or 30mL\u003c\/p\u003e","brand":"RATIONALE","offers":[{"title":"15ml","offer_id":43940601397398,"sku":"RE-1-SERM-015-00","price":114.0,"currency_code":"AUD","in_stock":true},{"title":"30ml","offer_id":43941612650646,"sku":"RE-1-SERM-030-00","price":206.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0349\/0037\/7733\/files\/1-SERUMPrimary_30mL.jpg?v=1722641542"},{"product_id":"1-the-strengthening-creme","title":"#1 The Strengthening Crème","description":"\u003cp\u003e\u003cstrong\u003eThe Strengthening Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResilience. Intuition. Limitless Potential. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e(Formerly #1 The Crème)\u003c\/strong\u003e\u003cbr\u003eA Vitamin B rich cream for dry skin types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Names, Same Favourite Formulations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn the coming weeks and months, you’ll begin to see a shift in how our formulations and collections are named and presented on our packaging.\u003c\/p\u003e\n\u003cp\u003eThis change is small, but significant—and intended to support client navigation, education, and discoverability when it comes to exploring the RATIONALE range. It’s an evolution we’re proud to be bringing you on.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis sumptuous strengthening cream supports skin barrier function with a proprietary B-Group Vitamin Complex, including niacinamide, nourishing and enhancing the feeling of skin softness. Ideal for dry or mature skin, this moisturiser is best applied after serums and hydragels. \u003c\/p\u003e\n\u003cdiv class=\"usage_tag\"\u003e\n\u003csvg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewbox=\"0 0 20 20\" height=\"20\" width=\"20\"\u003e\u003cg clip-path=\"url(#clip0_338_1494)\"\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"0.833333\" stroke=\"black\" d=\"M10.0002 14.1663C12.3013 14.1663 14.1668 12.3009 14.1668 9.99967C14.1668 7.69849 12.3013 5.83301 10.0002 5.83301C7.69898 5.83301 5.8335 7.69849 5.8335 9.99967C5.8335 12.3009 7.69898 14.1663 10.0002 14.1663Z\"\u003e\u003c\/path\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"0.833333\" stroke=\"black\" d=\"M10 0.833008V2.49967\"\u003e\u003c\/path\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"0.833333\" stroke=\"black\" d=\"M10 17.5V19.1667\"\u003e\u003c\/path\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"0.833333\" stroke=\"black\" d=\"M3.5166 3.5166L4.69993 4.69993\"\u003e\u003c\/path\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"0.833333\" stroke=\"black\" d=\"M15.2998 15.2998L16.4831 16.4831\"\u003e\u003c\/path\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"0.833333\" stroke=\"black\" d=\"M0.833496 10H2.50016\"\u003e\u003c\/path\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"0.833333\" stroke=\"black\" d=\"M17.5 10H19.1667\"\u003e\u003c\/path\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"0.833333\" stroke=\"black\" d=\"M3.5166 16.4831L4.69993 15.2998\"\u003e\u003c\/path\u003e\u003cpath stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"0.833333\" stroke=\"black\" d=\"M15.2998 4.69993L16.4831 3.5166\"\u003e\u003c\/path\u003e\u003c\/g\u003e\u003cdefs\u003e\u003cclippath id=\"clip0_338_1494\"\u003e\u003crect fill=\"white\" height=\"20\" width=\"20\"\u003e\u003c\/rect\u003e\u003c\/clippath\u003e\u003c\/defs\u003e\u003c\/svg\u003e\n\u003cp\u003eUse in the AM\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eThe Promise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrengthens skin resilience\u003c\/li\u003e\n\u003cli\u003eInundates skin with rich hydration\u003c\/li\u003e\n\u003cli\u003eSkin appears calmer and firmer\u003c\/li\u003e\n\u003cli\u003eRestores moisture and smooths skin texture\u003c\/li\u003e\n\u003cli\u003eYouthful radiance is reawakened\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Ritual\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDispense a pearl-sized amount into palm.\u003c\/p\u003e\n\u003cp\u003eSmooth gently over face, neck, décolletage and backs of hands.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Research\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTargeted cells and tissues form the skin’s own specialised immune system, playing a vital daily role in the prevention of environmental damage, allergy and disease.\u003c\/p\u003e\n\u003cp\u003eSkin immunity, clarity and firmness are directed by a delicately balanced interfusion of biologically active barrier lipids including ceramides, triglycerides and cholesterol. This protective function is fortified by the flexible yet stalwart proteins of the Stratum Corneum’s outermost cells, the corneocytes.\u003c\/p\u003e\n\u003cp\u003eSynthesis and maintenance of these vital barrier constituents is highly dependent on Stratum Corneum moisture levels, supported by B-group vitamins, signalling peptides and Essential Fatty Acids.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"fifty-fifty-block__text-title\"\u003e\u003cstrong\u003eInside the Formulation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"fifty-fifty-block__text-body\"\u003e\n\u003cp\u003eEvery RATIONALE Formulation is crafted with the highest quality of ingredients, formulated into three key Complexes.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe Primary Complex\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA proprietary B-Group Vitamin Complex strengthens barrier function. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is a Primary Complex? \u003c\/strong\u003eKey ingredients that predominantly influence a Formulation.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe Secondary Complex\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"accordion accordion--active\"\u003e\n\u003cdiv class=\"accordion-tab\"\u003e\n\u003cdiv class=\"accordion-tab__inner\"\u003e\n\u003cp\u003eA unique profile of Natural Moisturising Factors supports skin hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the Secondary Complex? \u003c\/strong\u003eThe supplementary ingredients that complement the Primary Complex.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe Delivery System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOil-Based\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the Delivery System?\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eCarries active ingredients into the skin.\u003c\/p\u003e\n\u003cdiv class=\"accordion-tab__bottom\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e50mL\u003c\/p\u003e","brand":"RATIONALE","offers":[{"title":"Default Title","offer_id":40795818033302,"sku":"RE-1-CREM-050-00","price":208.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0349\/0037\/7733\/files\/1_STRENGTHENING_CREME_ALL_PRODUCTS_BASELINE_V1_800x_8446802e-e808-46a1-bf4b-348090223451.webp?v=1775455546"},{"product_id":"1-the-strengthening-hydragel","title":"#1 The Strengthening Hydragel","description":"\u003cp\u003e\u003cstrong\u003eThe Strengthening Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResilience. Intuition. Limitless Potential.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDaytime radiance, delivered in waterlight gel wonder.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis cooling hydragel delivers fortifying nutrients to the skin to support natural self-protective processes, restoring comfort and calmness as it amplifies hydration levels and reduces skin sensitivity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Promise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCultivates a more radiant complexion by amplifying skin resilience.\u003c\/li\u003e\n\u003cli\u003eSupports skin barrier function.\u003c\/li\u003e\n\u003cli\u003eLightweight hydrator, elevating moisture levels.\u003c\/li\u003e\n\u003cli\u003eRestores skin softness and smoothness.\u003c\/li\u003e\n\u003cli\u003eImparts a cooling and comforting sensation, ideal for sensitive skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Ritual\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSmooth gently over face, neck, décolletage and backs of hands each morning.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFollow with your RATIONALE Essential Six formulations for day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Research\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe vitality and beauty of human skin are closely connected to the health and resilience of its outermost layer.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eEnsuring optimal hydration is critical, as the constant reinforcement of barrier function and moisturisation supports skin suppleness, rejuvenation, health and function.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eB-Group Vitamins support skin resilience, assisted by anti-inflammatory rich botanical extracts including Betaine, Allantoin and Glycyrrhetinic Acid.\u003c\/p\u003e\n\u003cp\u003e100mL\u003c\/p\u003e","brand":"RATIONALE","offers":[{"title":"Default Title","offer_id":40795822719126,"sku":"RE-1-HGEL-100-00","price":222.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0349\/0037\/7733\/files\/1-HYDRAGELPrimary_100mL.jpg?v=1722641088"},{"product_id":"1-the-strengthening-mask","title":"#1 The Strengthening Mask","description":"\u003cp\u003e\u003cstrong\u003eThe Strengthening Collection \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResilience. Intuition. Limitless Potential. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRevitalising ritual and intensive nourishment come together in this luxe treatment mask.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis nurturing formulation delivers intense hydration, fortifies barrier function and renews skin clarity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIlluminating minerals instantly amplify skin radiance. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Promise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSkin feels more hydrated, softer and more supple\u003c\/li\u003e\n\u003cli\u003eBoosts skin resilience\u003c\/li\u003e\n\u003cli\u003eRebalances skin tone and improves clarity\u003c\/li\u003e\n\u003cli\u003eNatural radiance is rekindled\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Ritual\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a generous layer to clean, dry skin. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAllow mask to infuse for 20 minutes.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eRinse thoroughly with tepid water. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGently pat dry and follow with your recommended RATIONALE Essential Six formulations. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePerform once weekly for remarkable skin luminosity. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Research\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePlaying a vital daily role in the prevention of environmental damage, allergy and disease, the skin’s own immune system is comprised of site-specific cells and tissues that contribute to radiance and resilience.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe skin’s outermost layer, the Stratum Corneum, also plays a vital role in supporting skin immunity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOptimised hydration of the Stratum Corneum ensures suppleness and smoothness, while elevating barrier strength and reducing sensitivity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThese vital immunological processes, including cell-to-cell communication and physical barrier function, are supported by B-group vitamins, electrolytes and hydroscopic skin protein structures.\u003c\/p\u003e\n\u003cp\u003e20mL\u003c\/p\u003e","brand":"RATIONALE","offers":[{"title":"Default Title","offer_id":43917015318678,"sku":"RE-1-MASK-020-00","price":98.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0349\/0037\/7733\/files\/1_The_Mask.jpg?v=1722641229"},{"product_id":"1-the-strengthening-serum-50ml","title":"#1 The Strengthening Serum 50mL","description":"\u003cp\u003e\u003cstrong\u003eThe Strengthening Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResilience. Intuition. Limitless Potential. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Story\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe beauty of resilience—captured.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis sophisticated, skin-comforting serum intuitively nurtures skin resilience to enhance skin calmness and clarity day by day. 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